The 2007 On-Line Visitor Satisfaction Pilot Program, a joint program conducted on behalf of Nova Scotia 's Department of Tourism, Culture & Heritage, TIANS, and the Nova Scotia Vision was developed to conduct research with these three primary objectives:

• measure visitor satisfaction among fixed roof accommodations and campgrounds in Nova Scotia;
• provide an industry benchmark for comparative purposes; and
• determine what operational changes are required to improve visitor satisfaction.

A total of 1,277 online surveys were conducted with visitors to Nova Scotia.  Each visiotr agreed to participate in the study by filling out a survey registration card at participating proerties.  Surveys were conducted between July 25th and October 21st, 2007.  A total of 44 operators agreed to take part in the Pilot Study by signing a Letter of Understanding prior to the commencement of the study.  In the end, 42 operators participated in the study; two operators did not provide any visitor e-mail addresses. 

A summary of the research background and methodology was presented at the 30th Tourism Summit in Halifax at the World Trade and Convention Centre on November 27, 2007. A copy of the PowerPoint presentation from the session can be viewed below:

Tourism Summit Educational Session: "How Satisfied Are Your Customers Really?"

Please click below for the summary reports on the pilot program. 

Summary Report #1

Summary Report #2

Summary Report #3

Please click here to see a list the winners who received fresh Nova Scotia lobster delivered to their door.

Thank you to all of the accommodation and campground owners who volunteered to participate in the 2007 pilot program. 

For more information on the 2008 On-Line Visitor Satisfaction Program please contact Tanya Poulton , TIANS’ Quality Vision Team at 482-6032 or tanya@nstourismvision.com.